Wednesday, September 26, 2007

Small donors rewrite fundraising handbook - Politico.com Print View

Small donors rewrite fundraising handbook - Politico.com : "Small donors rewrite fundraising handbook By: Jeanne Cummings September 26, 2007 09:57 AM EST KANSAS CITY, Mo. — On a table near The Cashew’s upstairs bar, Nicola Heskett is laying out an array of pens and donor information forms as Jason Moehlman strolls in, still sweaty from the muggy evening’s air.

He slaps down a $20 bill to cover the recommended contribution for the Kansas City Lawyers for Barack Obama Happy Hour. “Uh, would you mind using your credit card? I think it’s a little cleaner,” says Heskett, 36, a first-time, small-time bundler for Obama who is helping to rewrite political fundraising playbooks this cycle.

The rise of the baby bundlers — people who ask friends and family to donate for a candidate and then direct the money to the campaign — is adding a face-to-face dimension to tactics used in 2004 to spur an explosion of Internet donations.

The influx of these new players, combined with unorthodox appeals by the candidates, also is fundamentally reshaping the parties’ donor bases."
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